{{{  AbouT }}}

MY NAME IS TAIJA { TAE-JAH }

 

FOR THE PAST 4 YEARS, I'VE STRUGGLED TO JUSTIFY SPENDING MONEY WITHIN THE FAST FASHION INDUSTRY.

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THESE EXPLOITATIVE BUISNESS MODELS ARE BASED ON REPLICATING DESIGN TRENDS, AND MASS-PRODUCING THEM AT LOW COSTS. OFTENTIMES, THIS ENTAILS EXPLOITING WORKERS IN INHUMANE CONDITIONS.

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WHILE OTHER BRANDS PEOPLE WEAR DONT SEEM TO HAVE MUCH SUBSTANCE. I WANTED TO WEAR SOMETHING THAT EVOKED THOUGHT AND FEELING, THROUGH THE CONDUIT OF A SUSTAINABLE AN ORGANIC ART FORM.

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THE FUNCTION OF ART IS TO SEE THE WORLD WITH NEW EYES. 

TO MOTIVATE OUR COMMUNITY TO CONSTANTLY REIMAGINE AND REINVENT THE WORLD AROUND US. 

 

WILDFIRE IS A CONSTRUCT, 

A FRAMEWORK, 

A BRAND FOR OUR COLLECTIVE FUTURE, IT GIVES BACK WITH MATERIALS CONTINUING CREATING ITS CYCLE THROUGH WEAR AND USE.

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I WANTED TO MAKE A DIFFERENCE THAT HELPS THE PLANET, AND THOSE INSIDE OF IT. I ALSO WANTED MY DIFFERENCE TO HAVE MEANING. CENTRED AROUND MINDFULNESS.

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IT'S N EVOLVING PROOF OF CONCEPT.

AN ENDLESS WORK IN PROGRESS,

YOU ARE THE VEHICLE.

 

WELCOME TO YOUR FUTURE.